National Wildlife Federation
Print Creative • Acquisitions • Direct Mail Package
The Ranger Rick direct mail package we developed for the National Wildlife Federation is a great example of blending our skills to create something truly compelling. We know from experience that - when marketing a product for kids - we need to find the balance between "something the kid will love and think is fun" with "something the parent will feel good about bringing into their home... and that it will actually get used in favor of an iPad!".
It's storytelling. It's driving benefits. It's addressing subtle concerns without being obvious. It's motivating people to act.