New York Sled Rangers

Video Production • Fundraising Assets • Social Content

A great friend of ours has a son who was born with a physical disability. Feeling frustrated that his son, among other things, wouldn't get to experience the all the positive, confidence-building aspects of team sports, Bill and a colleague started the first NYC league of the Wheelchair Sled Hockey Federation.

When we began working on the video for their bi-annual benefit, I was concerned about the gravity of the subject. But the far greater feeling that rose to the surface was excitement and enthusiasm for how empowering the team is for these kids, how it levels the playing field, how it brings families closer together, and how important it is that organizations like this exist.